My name is Elisa

Below you will find, a couple of words about me

Work hard, enjoy the pain and get shit done are mantras of the start-up scene that I learned early on and have kept to this day.

I originally come from performance marketing, which is still my core business. But no sailor will be able to navigate his harbour directly and purposefully without a map (I come from the Baltic Sea, by the way). It’s the same in marketing. Without a clearly defined brand, no sustainable and successful marketing can be implemented. So I began to think more and more in terms of holistic campaigns and discovered my passion: the connection between creative and performance departments.

Over the years, I have become more and more of a generalist and have been able to work in every marketing channel, with different team sizes, strategies and tools. As a result, I find it easy to lead communication between departments and deliver collaborative and solution-oriented results.

Already at the age of 14, I was put in charge of an ice cream cafe. To this day, I enjoy taking responsibility and leading the way in my tasks. This is not the only reason why colleagues who need support always come to me. No problem, Elisa is (also gladly) there.

I act independently, am decisive and have foresight for the company. I am proactive, quick and reliable. I am motivated to try things out, to move forward, to achieve results and to learn by doing.

Best,

Curriculum vitae

Work experience

Board Member | THE LEAN TEAM and THE LEAN ACADEMY
Jun’22 – current
Establishing the Organization’s Mission and Purpose. Executive Director-Selecting, Supporting, Reviewing. Organizational Planning. Monitoring and Managing Resources.

Freelance Marketing Expert
Sept’19 – current
Helping Startups to grow and maximize their performance campaigns. Educating and establishing teams and structures for in-house department development.

Co-Founder Marketing Agency | think online GmbH
Feb’15 – May’19
Establishment of an own full-service marketing agency. Responsible for the business capability, Acquisition of new customers and care of existing customers. Implementation of the services by myself or with external service providers.

Head of Marketing & Projects | GET IT DONE SERVICE GmbH
May’19 – Aug’19
Planning, implementation and optimization of marketing operations across all channels (SEM, Email Marketing, Social Media, Affiliate Marketing, Offline Marketing, etc.). Identification and implementation of automation approaches. Performance, market and competition analyses. Planning, management and controlling of campaign budgets. Control of agencies and external service providers

Head of Marketing | BULLET Global GmbH
Aug’18 – May’19
As a team leader, I was responsible for the planning, implementation and optimization of all marketing channels (online and offline). Budget and personnel planning as well as management are the responsibility of my administration and strategy. Furthermore, I am a contact person and business partner and reported directly to the management.

Senior Marketing Manager | Duden Learnattack (a Startup by Cornelsen Verlag GmbH)
Oct’17 – Aug’18
Leading SEO (On-/Offpage), Afflliate, Mediabuying (TV/Radio), Content, YouTube marketing activities with full budget responsibility. Realizing month over month growth in every of the consumer markets. Establishing performance driven TV marketing as part of the marketing mix. Working together closely with Product Management & Engineering to push innovations. Setting up infrastructure for conversion optimization testing. Heading development of new functionalities as well as design tests for consumer frontends.

Online Marketing Manager | Duden Learnattack (a Startup by Cornelsen Verlag GmbH)
Jan’16 – Sep’17
Starting with SEO I took over more responsibilities in different online marketing channels like SEA, Content Marketing, Native Advertising or E-Mail Marketing. I started to combine all channels to create bigger campaigns withn more output.

Online Marketing Manager | AUTO1 Group
Apr’15 – Oct’15
Co-leading SEM team hands-on to scale marketing every month. Scaling consumer business & marketing into 7 more European markets. Responsibility for Google Adwords / Bing / Google Display Network. Training Juniors and advancing marketing team. Starting new tests like Display Marketing & Paid Facebook Marketing.

Junior Online Marketing Manager | AUTO1 Group
Oct’14 – Mar’15
During my time as Junior Online Marketing manager I could collect more experiences in SEO and paid marketing. I was responsible for setting up and increasing the performance of the european Facebook, Google and Bing Ad acounts. I was responsible for onboarding new employers.

Working Student Online Marketing Manager | AUTO1 Group
Nov’13 – Sep’14
SEA (Google Search, Bing Search), Afflliate-Marketing, SEO (Offpage), Content-Marketing

Intern Event- & Live-Communication | Avantgarde Gesellschaft für Kommunikation mbH
Jun’13 – Oct’13
Roadshow Campaign for new Mercedes G-Class. Mercedes Benz Live Communication at Berlin Fashion Week.

Education

Bachelor of Arts
Mediadesign University of Berlin
Apr’11 – Sep’14
Media & Communication

High School Graduation
Runge High School Wolgast
Jun’10

Language Skills

German – Native
English – C1
Spanish – Basic
French – Basic

Personality

16 Personalities
Go to my results page →

CliftonStrengths Assessment
Download results here:
CliftonStrengths Elisa Dejde May 2022.pdf

Projects

No two projects are the same. Each of my projects has been exciting, varied and enriching for me in its own way, as well as for the great teams
I have had the pleasure to work with. Not only because of this friendships have often developed and contacts who regularly exchange ideas with me.

I would like to thank every single project where I was allowed to be a part of the journey.